The Elephant in the Room – Change Management

“The only constant in life is change.” Presciently written 2500 years ago by Heraclitus, change is a way of life in technology. We’re drawn to the field because of the innovative nature of it. However, when it affects us directly, change implies uncertainty and with it anxiety.

Managing change from below can be a challenging — if not downright frustrating — part of a marketer’s job. It can be equally difficult to convince decision makers inside and outside of your organization to change the nature of their existing marketing strategy. Luckily MTN Mktg Meetup Group will welcome Todd Cameron, Strategy Director at Kapost, to help guide us through change management! We’ll discuss best practices for leading successful cross-functional change initiatives, minimizing resistance and building team collaboration as it relates to the tech industry. Food, drinks and location sponsored by Kapost! Tell those overachievers thank you!!


Networking: 6:00-6:30

Talk by Todd Cameron: 6:30-7:15ish

Questions and Open Discussion: 7:15ish-8:00

So what is ‘Change Management’ besides another buzz word in the marketing lexicon? As a multi-disciplinary practice that has evolved as a result of scholarly research, organizational change management begins with a systematic diagnosis of the current situation in order to determine both the need for change and the capability to change. Change management processes should include creative marketing to enable communication between changing audiences, as well as deep social understanding about leadership’s styles and group dynamics. Intrigued? Well…come on by!