Blog

The Value of Consistent Design

To many designers, consistency doesn’t scream sexy. But to anyone with an understanding of user experience, there couldn’t be a bigger turn on.

When someone visits a site for the first time, that’s a new experience. You can make the experience look and feel the same as others but, ultimately, it’s different because the core product is (hopefully) different. While I don’t believe in walking through the motions, the less a user has to learn during a new experience, the better.

We should design with this in mind.

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UX is Not Just UI

UX Design is large and has many parts. UI is one of those many parts. User Interfaces are important, but so is Research, Architecture, Development, Testing, Copywriting, etc.

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MVP Design

Minimal Viable Product Design focuses on the least amount of features needed for a product to live and breath on its own. By cutting the fat of a traditional waterfall design and development approach, product teams are free to test and iterate on the viability of their idea very quickly. In essence, this is similar to throwing simplified ideas onto a wall and seeing what sticks.

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