5 Takeaways from Inbound 2015

When BuzzFeed founder Jonah Peratti took the stage at Inbound 2015, touting that lists had been a major growth strategy for his website's "most shareable breaking news", I knew that there was no other way to frame this blog post. 

After spending a week in beautiful Boston, here are my top 5 takeaways from HubSpot's annual Inbound conference. 

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If you’re not using Webmaster Tools you’re missing out

Google's Webmaster Tools has long felt like the forgotten cousin of Google Analytics. Almost every online business I know uses Analytics (or at least has it installed). Very few, however, have Webmaster Tools set up.

This is a mistake, as Google has hidden some powerful functionality in this utility. There's data in here you can use to push your team's marketing efforts forward.

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Digital vs Demand vs Brand – What Kind of Marketer Are You?

As a tech marketer you're expected to know content marketing, SEM, SEO, marketing automation tools, creative production, event marketing, lead qualification for sales, social media programs, email marketing campaigns, lead nurturing, branding and increasingly more as the latest and greatest tools hit the market. As marketers, do we focus on supporting internal sales efforts or the external perception of our brand? Or both? How on earth do you know where to focus your efforts and develop the right marketing strategy to execute without pulling your hair out?

Join me at MTN Marketing Meetup to vent with a purpose on December 3rd from 6-7:30 at VictorOps.


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