When BuzzFeed founder Jonah Peratti took the stage at Inbound 2015, touting that lists had been a major growth strategy for his website's "most shareable breaking news", I knew that there was no other way to frame this blog post.
After spending a week in beautiful Boston, here are my top 5 takeaways from HubSpot's annual Inbound conference.
Google's Webmaster Tools has long felt like the forgotten cousin of Google Analytics. Almost every online business I know uses Analytics (or at least has it installed). Very few, however, have Webmaster Tools set up.
This is a mistake, as Google has hidden some powerful functionality in this utility. There's data in here you can use to push your team's marketing efforts forward.
"The only constant in life is change." Presciently written 2500 years ago by Heraclitus, change is a way of life in technology. We're drawn to the field because of the innovative nature of it. However, when it affects us directly, change implies uncertainty and with it anxiety.
As a tech marketer you're expected to know content marketing, SEM, SEO, marketing automation tools, creative production, event marketing, lead qualification for sales, social media programs, email marketing campaigns, lead nurturing, branding and increasingly more as the latest and greatest tools hit the market. As marketers, do we focus on supporting internal sales efforts or the external perception of our brand? Or both? How on earth do you know where to focus your efforts and develop the right marketing strategy to execute without pulling your hair out?
Join me at MTN Marketing Meetup to vent with a purpose on December 3rd from 6-7:30 at VictorOps.
Sending email introductions is pretty common occurrence in the tech field. As
simple as we might think them, people coming from other industries don't
necessarily know all of the common practices.