Digital vs Demand vs Brand – What Kind of Marketer Are You?

As a tech marketer you’re expected to know content marketing, SEM, SEO, marketing automation tools, creative production, event marketing, lead qualification for sales, social media programs, email marketing campaigns, lead nurturing, branding and increasingly more as the latest and greatest tools hit the market. As marketers, do we focus on supporting internal sales efforts or the external perception of our brand? Or both? How on earth do you know where to focus your efforts and develop the right marketing strategy to execute without pulling your hair out?

Does reading this make you stressed out? Join the MTN Marketing crew at VictorOps on Wednesday, December 3rd from 6-7:30pm for cocktails, snacks, and open discussion (read venting with purpose) on the type of marketer you are or want to become. This month’s topic will focus on the differences, similarities, and challenges for a digital marketer versus a demand gen marketer versus a brand marketer.

We’ll also welcome Tracy Earles, Sr. DemandGen Manager at SolidFire, to jump start the conversation. Read Tracey’s blog post Digital Marketing is Dead to get your minds ready to contribute to the conversation.

I look forward to seeing you there! And big thanks to VictorOps, SolidFire, and Quick Left for sponsoring!